Resources For Brands That Stay Ahead

How Can Magento Brands Leverage Shopify To Build An Effective Sales Funnel Without Switching Platforms Yet?

Discover how Magento brands can launch ads faster, optimize landing pages in minutes, and boost conversions by 30–120% - all without touching their existing Magento setup.

Book A 30-Minute Demo

See A Real Funnel Example

Magento Brands Should Read

The Uncomfortable Questions No Magento Brand Wants To Face.

How many ads are you running each month?

Fun fact: big Shopify brands run over 1,000 ads every month.

What are your current ROAS and conversion rate (CR)?

Conversion rates of 5–6% are achievable for Shopify Plus brands.

How long does it take you to optimize a landing page?

Shopify Plus brands using no-code builders can launch a landing page in just a few days.

What’s your upsell/AOV strategy?

By leveraging strategies like Volume Discount Bundles, Free Gift Upsells, and Subscriptions, Shopify Plus brands can grow AOV by 200% and improve ROAS.

Are slow page loads affecting your performance?

With page loads under 1 second, Shopify Plus brands see faster sites and better SEO results.

Are you ready to sell through ChatGPT and other LLMs?

With Shopify + OpenAI, users can pay directly through ChatGPT. Could your brand be missing a high-potential sales channel?

The Real Problem? Your Platform’s Limitations.

The Market Changes. Magento Doesn’t.

Magento remains a trusted platform for large enterprise and B2B brands, thanks to its high customizability and independent management capabilities.
However, it also comes with several drawbacks:

Slow speed

Inflexible UI/UX

Complicated customization

Lacks marketing ecosystem

High maintenance costs

Key issue:

Magento completely lacks flexibility → marketers get stuck.

The chart shows that Magento is clearly declining, and many major brands are leaving - it’s only a matter of time.

Countless marketing managers want to innovate and use cutting-edge eCommerce technology, yet platform barriers keep them stuck.

Here’s An Example:

This is the Product Page interface of Magento in 2025, compared to properly invested brands on the Shopify Plus platform.

Product page built with Magento

Product page built with Shopify Plus

Your competitors are growing faster than you.
Though they started later, they are more agile and efficient, while you feel like an aging machine - prone to breakdowns, constantly requiring maintenance, and performing poorly.

The Results Of Using Magento:

Slow optimization cycles
No experimentation possible
Ads waste money without generating orders
Dev team is a bottleneck; long, costly deployment
Can’t use the latest tools (quizzes, AI, personalization)

Let’s See What Shopify Brands Are Doing.

Shopify Plus Brands Run 1,000 Ads A Month.
How Do Magento Brands Compare?

How Magento Brands Run Ads

Spend time coding and tweaking landing pages

Drive traffic to default pages like product or collection pages with low conversion rates

No time for testing

How Shopify Brands Run Ads

Launch landing pages and funnels quickly

Fast-growing brands (especially on Shopify Plus) run 300–1,000 ads per month on average

Constantly testing offers, angles, creatives, and pages

How do Shopify Plus brands launch funnels and ads that actually convert?

We’re talking about funnels - marketing funnels - which are one of the fundamental tools every marketing team uses.

Popup funnels (email/SMS opt-in)

Advertorial funnels

Bundle funnels → higher AOV

Quiz funnels → higher LTV

Post-purchase upsell sequence

Grow your email & SMS opt-ins with popup funnels

Grow AOV by funneling subscribers to bundle offers

Grow your ROAS with paid traffic landing pages

Grow your LTV with personalized quiz funnels

THE TRUTH: “Magento wasn’t built for marketing funnels.”

Strategy is crucial, but execution matters even more. Without a solid platform, you simply can’t get things done.

THE CONSEQUENCE: “If your platform is slow, your brand will be slow.”

The world is moving to newer platforms—are you keeping up?

Use Shopify To Build High-Converting Marketing Funnels - Then Fully Migrate to Shopify Plus.

The world is moving at extraordinary speed. Sticking to old methods will eventually lead to decline. Just look at once-dominant giants like Nokia or Motorola — who remembers them today? The issue wasn’t that they weren’t good; they simply weren’t fast enough to adapt and keep pace with the new era.

Short-Term Solution

Run Shopify In Parallel With Magento And Harness Its Power To Sell More.

Overall Architecture Diagram
Marketing Manager Quick Diagram

Magento = Operation Layer (Fulfillment / Inventory / Orders)

Heavy, complex, stable

Not suitable for building funnels

Should not change themes frequently

Shopify = Marketing Layer

Build landing pages SUPER FAST with GemPages

Test angles/offers within hours

Run ads → launch funnels in 10 minutes

Fully separated from Magento → extremely safe

👉 Both run in parallel: Magento handles backend — Shopify handles marketing.

Shopify vs Magento: Funnel & Landing Page Comparison (2025)

Criteria

Magento (Adobe Commerce)

🔥 Shopify (GemPages)

Ease of creating landing pages

5–10 days, requires HTML/CSS development

15–30 minutes, 100% drag & drop

Page Builder Ecosystem

Almost non-existent. Only a few builders attached to themes (Porto, MGS)

Very strong (20+ apps, thousands of templates)

A/B Testing Speed

Very difficult; requires dev + staging + deploy

1 click → publish → A/B test immediately (GemX, VWO, Google Optimize)

Page Creation Cost

$300–$2,000 / landing page (dev fee)

$0–$50 (using template or in-house)

Personalization / Zero-Party Logic

Almost none; requires expensive custom plugins

AI personalizer, quizzes, conditional blocks available

Advertorial / Pre-sell Builder

No app; requires custom coding

GemPages / Replo are extremely powerful

Speed optimization

Can get heavy due to custom dev; lacks optimization

Optimized out-of-the-box, lazy load, mobile-first

Mobile optimization

Must manually develop responsive layouts

Dedicated mobile canvas

Analytics & CRO Dashboard

Not available; requires GA4 / Adobe Analytics, complex

Built-in AOV uplift, CTR widgets, scroll heatmap

Template Library

No funnel templates

Hundreds of premium templates (beauty, wellness, supplements, gadgets)

Ad Integration (Meta/TikTok)

Complex setup; cross-domain tracking prone to errors

Optimized tracking (Pixel, Conversion API), auto UTM

Clone Pages for Multiple Campaigns

Must dev from scratch

1-click copy

Marketing Deployment Speed

2/10 – slow, heavy process

10/10 – very fast

Execution Team

Developer required

Marketer / designer can handle

Long-term Operational Cost

Very high (dev team maintenance)

Very low

Headless option

Headless = $80k–$300k

GemPages + Hydrogen easily combined

Long-Term Goal

Completely Move to Shopify With A Modernized Frontend

Case Study

Bombas

With Shopify Plus, Bombas generated $17.2M in its first year - a 300% increase - while ensuring stability during major events like BFCM and Shark Tank reruns.

$17.2M

first-year revenue

300%

year-over-year growth

Growing Beyond Magento

Bombas, known for its one-for-one donation mission, gained massive attention after appearing on Shark Tank in 2013. However, the brand soon outgrew its Magento setup as traffic surged and demand increased.

Costly Downtime During Peak Moments

Bombas’ Magento site crashed twice during the Shark Tank airing and rerun, then collapsed again during Black Friday and Cyber Monday (BFCM) — causing severe transaction failures and financial losses.

Migrating to a More Reliable Platform

To prevent recurring outages, Bombas moved to Shopify Plus, benefiting from a more stable infrastructure that handled heavy traffic from BFCM and national TV exposure without disruption.

Impact After Switching to Shopify Plus

Despite migration costs, Bombas quickly recovered its investment, achieving $17.2M in revenue in the first year — a 300% increase — while elevating its brand reputation with a smoother, premium shopping experience.

Case Study

Puravida Bracelets

With Shopify Plus, Puravida achieved a 50% increase in retail revenue in its first year - along with 350% growth in email sign-ups and 4× higher email revenue.

50%

retail revenue growth

350%

increase in email sign-ups

Growing Beyond Magento

Puravida’s story gained traction as customers connected with its artisan-driven mission and coastal lifestyle brand. But as interest grew and the catalog expanded, Magento began limiting the brand’s ability to scale smoothly.

Challenges During Growth Phase

Maintaining and upgrading Magento became increasingly costly and inefficient for a rapidly growing business. The founders needed a system that could support higher traffic, faster deployment, and easier integration of marketing tools.

Migrating to a More Efficient Platform

To improve performance and unify operations, Puravida transitioned to Shopify Plus-enabling seamless integrations, smoother workflows, and a more engaging customer experience.

Impact After Switching to Shopify Plus

The migration delivered immediate results: a 50% increase in retail revenue, 350% growth in email sign-ups, and 4× higher email revenue, giving Puravida the foundation to scale globally while maintaining its artisan-focused mission.

Case Study

Gymshark

With Shopify Plus, the brand achieved a retail turnover of £41 million and grew to over 5.1 million social followers by 2017, becoming one of the world’s fastest-growing brands

£41M

retail turnover

5.1M

social followers

Growing Demands Beyond Magento

Founded in 2012, Gymshark built its early eCommerce site on Magento. But as the brand grew rapidly-especially during key seasons like Black Friday-it needed a platform that could reliably handle traffic spikes and scale with demand.

Costly Downtime During Peak Season

Magento became increasingly difficult to manage, requiring heavy setup, ongoing maintenance, and costly fixes. During Black Friday, the site crashed for 8 hours, causing losses of over £100,000, according to founder Ben Francis.

Migrating to a More Scalable Solution

Gymshark switched to Shopify Plus, adopting Shopify POS and Shopify Scripts to unify online–offline experiences and easily customize checkout with lightweight code instead of complex development.

Impact After Switching to Shopify Plus

Building these features on Magento would have required far more time and budget. Shopify Plus helped Gymshark reach £41 million in retail turnover and grow to 5.1 million social followers in 2017-making it one of the world’s fastest-growing brands.

About Gemians

We serve as a trusted partner for Magento’s marketing team, assisting them in accomplishing these two key objectives:

Helping deploy Shopify-based landing pages and marketing funnels as a synchronized frontend layer with Magento.

Solution: Headless CRO Services for Magento Brands

Use GemPages as Landing Page Builder

Use Gemians as CRO designer

Technical Support to sysnce between Shopify & Magento order

Complete Migrate to Shopify to benefit

Supporting full migration of Magento brands to Shopify Plus

Solution: End-to-End Replatforming

Full migration of all data

Rebuild storefront with Shopify OS 2.0 + recreate Magento functionalities

Preserve SEO performance with proper redirects & URL structure mapping

End-to-end launch support: QA, app setup, automation, and post-migration optimization

Ready to take your business to Shopify Plus? Let us support you every step of the way.

With nearly 20 years of experience, Chris has worked extensively on multiple eCommerce platforms.

2010 – 2014: Worked with Magento

2015 – Present: Working within the Shopify ecosystem

Founder GemPages + GemCommerce + Gemians

Supporting 1,000+ brands worldwide

Chris began his career as a technical specialist and has since worked with clients on a variety of eCommerce platforms, including Drupal, Joomla, WordPress WooCommerce, OpenCart, OSCommerce, Magento, and more recently, Shopify.

Since 2008, Chris has been involved in Magento projects and building teams, as these projects often supported major brands. However, as Shopify gained popularity in 2015, offering a multi-channel sales system and entirely new technology, Chris recognized it as the future of eCommerce platforms. Determined to create solutions for Shopify, he led the development of GemPages, the first app he built for this ecosystem.